22 Oct 2026
Main Conference Day: October 22
Bring your children and we provide the day care!
We also cherish kiddos!
- Main Stage
- Tech Stage
- Business Stage
- Masterclass
Registration & Welcome Coffee
Grab a coffee and get to know each other!
Opening
Meet Magento & Hyvä
Let's get reeeaaaddyyyyy!
Opening Keynote
Steve Richards, Jago
Coffee Break & Networking
Grab a coffee and get to know each other!
Does ChatGPT recommend your shop?
Tsari Bombelli, Bombelli Analytics
People are increasingly asking ChatGPT and other AI systems which products to buy, where to buy them, and what experiences others have had. This creates a new channel for visibility. Whether a store appears in these answers depends on the sources behind them.
The sources vary depending on the question and the industry. In four analysed industries, 75 to 90 percent of references came from external sites. In watches, a single marketplace accounted for a third. In another, media outlets and forums accounted for two-thirds, comparison sites for almost nothing.
The presentation shows this change, how to measure it yourself, and the technical requirements a website must meet to be cited.
Coffee Break & Networking
Grab a coffee and get to know each other!
Interview with a Hacker: How Magento PolyShell Was Born
Laurentius Judhianto, StoreFrame B.V.
Let's Talk Hacking... Did I ever hack a site? Yea, a few. It's out of curiosity. I had to learn it out of necessity, to think like a hacker, to test out our defense against the dark arts. Thus, I began my journey by interviewing one of the creators of Magento PolyShell and this is what they told me.
Lunch Break & Networking
Grab your lunch and get to know each other!
The Priority We're Getting Wrong: Security
Jiří Brada, PushON
Coffee Break & Networking
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Why am I so busy?
Ksenia Zvereva, Mollie
Why are we all so busy - and still feel like we're not doing enough?
This isn't a talk about better to-do lists. It's about why busyness takes over our days: the illusion of productivity, our addiction to feeling important, and our tendency to mistake motion for progress. We'll explore why urgency becomes our default and how to make room for what actually matters. Expect reflection, some laughs, and a few uncomfortable truths.
Coffee Break & Networking
Grab a coffee and get to know each other!
Mage-OS: Built by the community, for the community
Haimanti Dekker, Michiel Gerritsen, Tabitha Karta, Mage-OS
Surprise
Closing
Meet Magento
Drinks
Grab a drink and have fun!
Dinner & Drinks
Enjoy!
After Party
Grab a drink, network, relax, play, dance - whatever you prefer!
Improving Alpine.js Code With Design Patterns
Jisse Reitsma, Loki Extensions
Alpine.js has rapidly become the JavaScript framework of choice for Magento storefronts. Its simplicity makes it easy to build and extend interactive UI components, which is exactly why it is so easy to underestimate the complexity that can emerge as a project grows. As more components are added, code can become tightly coupled, difficult to reason about, and increasingly hard to maintain. This session explores practical design patterns for structuring Alpine.js components in Magento, helping you build rich, interactive interfaces that remain modular, scalable, and maintainable as your codebase evolves. The talk is meant for developers, offering code samples, real proven solutions and caveats to consider.
Coffee Break & Networking
Grab a coffee and get to know each other!
Composer & Packagist Supply Chain Security
Nils Adermann, Private Packagist
Lunch Break & Networking
Grab your lunch and get to know each other!
Smart Ways of Breaking Backwards Compatibility
Jakub Winkler, qoliber
In this talk, I'll share how I improve Magento Open Source by replacing technical debt with cleaner, better-designed code - even when that means breaking backwards compatibility.
I'll show practical ways to make these changes safely, using smart fallbacks, migration paths, and compatibility layers so the platform can move forward without leaving the ecosystem behind.
Coffee Break & Networking
Grab a coffee and get to know each other!
Claude Eco System for Your Ideas
David Lambauer, run_as_root GmbH
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Coffee Break & Networking
Grab a coffee and get to know each other!
Accessibility Testing with AI
Sean van Zuidam, Hyvä
Accessibility is no longer optional, the European Accessibility Act and German BFSG apply to most online shops. Yet, AI assistants often generate inaccessible code, repeating flawed patterns like div buttons, missing labels, and unchecked contrast.
We'll cover how accessibility testing actually works: what automated tools catch versus what only keyboard navigation and screen readers reveal. Then, we'll examine where and why AI fails.
Finally, we'll fix it. Learn how to guide AI with targeted context and turn it from a bug generator into an accessibility reviewer that catches semantic issues your scanner misses. You'll leave with a practical workflow ready for your own projects.
30 Jahre Vertrieb neu und digital gedacht
Tim Gustaw, Solvis & Jonas Niebergall, e3n
Coffee Break & Networking
Grab a coffee and get to know each other!
Spend Time on Performance or Miss Out
Jordy Scholing, RUMvision
In this talk, I'm going to explain the tech and business side of web performance. For some people, it's a topic that they simply don't care about, which isn't a logical way of thinking as you can get more revenue by focussing on performance, even with a few hours of effort.
Lunch Break & Networking
Grab your lunch and get to know each other!
Unfuck Your Google Ads: Scale Ad Spend, Revenue & Profit at Once
Damian Zielinski, Searchperts Deutschland GmbH
Many Google Ads accounts are stuck on an ad spend plateau: rising CPCs and ROAS targets that look "good" on paper but quietly block growth and profit. In this talk, I'll walk through a real shop case where we broke out of a 30k spend/month plateau and increased ad spend, revenue, and profit at the same time by shifting from ROAS to Profit. You'll get a clear, actionable framework that helps agencies and merchants structure Google Ads with a profit-first approach and scale them predictably.
Coffee Break & Networking
Grab a coffee and get to know each other!
Why Great Ideas Never Make It Into the Shop
Erika Papp, SOMNOmedics AG
Coffee Break & Networking
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Everyone Has AI. Why Should Anyone Choose You?
Nicole Mentzen, maxcluster GmbH
AI is rapidly commoditising execution.
Content, campaigns, code, research—even strategy drafts—can now be created in minutes. As access to AI becomes universal, technology alone is no longer a competitive advantage.
So what will customers choose instead?
In this session, I'll share what two years of integrating AI into our marketing organisation taught us about competition, differentiation, and growth. The biggest lesson wasn't about using AI better—it was about becoming harder to replace.
Through practical examples from the commerce ecosystem, you'll discover why trust, partnerships, community, and authentic expertise are becoming the strongest differentiators in an AI-first world.
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Coffee Break & Networking
Grab a coffee and get to know each other!
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Lunch Break & Networking
Grab your lunch and get to know each other!
Vibe-Coding ist kein Geschäftsmodell. Wie shop4runners.com mit Magento, Hyvä & BatteryIncluded skaliert.
Simon Reichel, BatteryIncluded GmbH
Zwischen KI-News und Vibe-Coding verlieren viele E-Commerce-Teams die Stabilität aus den Augen.
Doch wie bringt man echte LLM Power verlässlich, performant und gewinnbringend auf die Straße?
In dieser Session zeigt die Erfolgsgeschichte von shop4runners.com, warum beim Thema AI-Search & AI-Recommendations nicht auf gefährliche Eigenbauten gesetzt wird, sondern auf die Synergie aus Magento, Hyvä und BatteryIncluded.
Erfahre, wie Hybrid LLM Search komplexe Anfragen versteht und vollautomatisierte AI-Recos A/B Tests gewinnen.
Eine kurze Session zu erfolgreicher Praxis, wie moderne KI-Infrastruktur auch echten ROI erzeugt.
Coffee Break & Networking
Grab a coffee and get to know each other!
Sicherer Shop, ruhiger Schlaf: Moderne Sicherheitsstrategien für Magento-Shops
Alfred Maier, maxcluster GmbH
WAF, Bot Protection, Malware-Scan, EDR und Disaster Recovery verfolgen unterschiedliche Ziele - werden in der Praxis aber häufig verwechselt. Dieser Vortrag ordnet die wichtigsten Security-Technologien entlang einer typischen Angriffs-Timeline ein und zeigt, welche Rolle sie in den einzelnen Phasen eines Angriffs übernehmen.
Coffee Break & Networking
Grab a coffee and get to know each other!
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Sponsors
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Attendees
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Contact us
Event Venue
Pyramide Mainz, Germany
We got you covered! We reserved hotel rooms for you in three hotels within walking distance to the location.
Available with special rates just for our event until September 9. Book your room now!
B & B Mainz-Hechthsheim
Distance: 240 meters from the venue
Price: 72 EUR / single room, 82 EUR / double room, excluding breakfast
Booking: Via e-mail with the keyword “Meet Magento”
Hotel website
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WENS Hotel
Distance: 600 meters from the venue
Price: 139 EUR / room, excluding breakfast
Booking: Via e-mail with the keyword “Meet Magento”
Hotel website
Google Maps
B & B Mainz-Süd
Distance: 900 meters from the venue
Price: 72 EUR / single room, 82 EUR / double room, excluding breakfast
Booking: Via e-mail with the keyword “Meet Magento”
Hotel website
Google Maps