Astrid Wunsch is graduate designer and cultural manager. She manages the design team of Triplesense Reply and uses her international expertise for the brand management. Her great passions are user-centered design, intercultural communication and gender marketing.
Meet Magento 2014
16:00 — 12.05.2014
Female Commerce: men hunt, women too. But different... Women have other digital using and buying habits as men. Particularly shops that fit in with women wishes can benefit form a focus on female demands. The presentation will show what differences exist and what these imply for the concept and the design of a shop.