Analyzing SEO, SEM and E-Mail-Marketing in small and medium enterprises often offers potential. What are the Top 10, what are the Top 100 search terms for your online shop? How often are these terms actually been searched in your target market? How do you rank every day over the last few weeks? What percentage of your turnover generated from AdWords is spend on AdWords again? We analyzed some shops where the cost of AdWord was the complete turnover generated from it. Other shops were optimized organically on terms rarely ever searched.
This presentation is about measuring and improving your advertising with limited resources. Topics are Keyword Tracking, Keyword Estimation, Google Analytics and prices search engines. More sophisticated methods like organic optimization, cross- and upselling are named but not covered.