Marketing trends in e-commerce

In Germany the term Marketing was a result of the transformation from a buyer’s market to a seller’s market without growth potential after the Second World War. At all times Marketing has been characterized by continous changes and new methods. That means companies need to adapt their strategy over and over again. Especially in e-commerce Read more ›

OmniChannel: Convincing on all channels

Everybody knows that Digitalization generally means a lot of challenges for merchants. But we often don’t know what that means in particular: What are the requirements of my customers? How can I guarantee a gapless OmniChannel shopping experience? Which costs are incurred? In the panel “OmniChannel” at Meet Magento Germany three experts and moderator Henryk Fiedler Read more ›

Magento and e-commerce in B2B, ERP and PIM environment

The integration of ERP systems and e-commerce is as old as e-commerce. B2B, ERP, PIM or supply chain management and their integration are since years essential part of Magento installation. 6 years ago many ERP vendors didn’t look to Magento. But today “Magento SAP integration” is one of the most asked questions. Reason enough to Read more ›

Why and how your e-commerce business should cross borders?

Should I provide my online shop only in the own country or should I better sell into the big wide world? Many online merchants must keep on asking wether they should internationalize and roll out a cross border online shop or rather not. On our blog Anna Sawicka from the agency Kiwee gives a short Read more ›

Snapchat: The new must-have in Marketing?

Since a few months the app Snapchat is on everyone’s lips. Whether in private or in daily working life, on different conferences or on social media, the white ghost on yellow background is everywhere. Reason enough to have a closer look to Snapchat on Meet Magento Germany.

Meet Magento Hashtag Interview: Speaker Harald Kratel

Did you already visit our agenda or the MM16DE pocket plan? There you can see that we have a focus on B2B on first conference day. One of the sessions is about B2B Marketing by Harald Kratel, CEO of mlv Werbeagentur GmbH.

Meet Magento Hashtag Interview: Speaker Stefan Hoffmeister

On our second conference day we have a new focus. In seven presentations and four workshops our experts will show you current Marketing trends in eCommerce. In his session Stefan Hoffmeister will discuss different use cases and will argue how shop owners can derive maximum benefit with using new Marketing channels.

Why it´s worth to visit Meet Magento Germany 2016

After one decade of organizing Meet Magento events in Germany it´s about time to make a change. It´s the first time in history that Meet Magento is totally independent. This leads to a new dynamic for Magento that we will see on MM16DE.

Meet Magento Hashtag Interview: Speaker Kristof Ringleff

Kristof Ringleff is the founder of Fooman, a Magento Technology Partner and extension provider trusted by agencies and merchants around the world. Kristof´s presentation will review Magento 2.0 and its key technical advances. A special highlight about his speech will include tips & tricks about using the top opportunities and low hanging fruits of Magento Read more ›

Meet Magento Hashtag Interview: Speaker Niels Pahlmann

Niels Pahlmann is the CEO of the eCommerce agency TUDOCK, that he founded together with Michael Wolf eleven years ago. Since 2007 he has worked with Magento and so he manages the Magento regular´s table Hamburg (in German Stammtisch) since 2015. In this Hashtag Interview you can read all about Niels Pahlmann´s connection to eCommerce, Read more ›