Markus Hövener, Head of SEO — Bloofusion Germany GmbH

Markus Hoevener is founder and Head of SEO of the online marketing agency Bloofusion, which specializes in SEO and SEA. As managing partner of Bloofusion Germany he is responsible for all activities in Germany, Austria and Switzerland.


Markus Hoevener is also editor-in-chief of the magazine suchradar, blogger ( and the brains behind the Podcast Search Camp. He is also the author of many books, articles and studies about SEO and SEA and speaks at many online marketing conferences (SMX, SEO Day, SEO Campixx, SEOkomm, Search Conference ...).


The SEO Content Playbook for Shops: Content, but Right!


In a shop there are many areas that want to be filled with content: Home page category pages, product detail pages, blog, magazine, guidebook and much more. And for good organic rankings, content is an important basic requirement. In the past, if you wanted to be well-positioned in search engines, all you had to do was fulfill a few stupid metrics like keyword density. But that has changed enormously in recent years.


Therefore, this talk is about clearing up some myths and defining the rules for relevant content. Under what circumstances is a blog really helpful? How much content do you need for a category page?