Henryk Fiedler, Senior Commerce Solutions Leader — Magento, An Adobe Company
Experience Driven B2B E-Commerce with Adobe Experience Cloud and Magento Commerce
Due to rising customer expectations and increasing competition, brands today compete on the quality of the customer experience at every single touchpoint of a customer relationship - both online and offline. The Masterclass will provide examples of seamless end-to-end customer experiences from different industries and explain the key success factors that are essential for them to become revenue drivers. This masterclass is particularly exciting for marketing and e-commerce executives from all industries.