Dr. Kai Hudetz, CEO - IFH Köln
 

Dr. Kai Hudetz has been Managing Director of IFH - Institut für Handelsforschung GmbH Cologne since August 2009.

Prior to this, he managed the E-Commerce Center (ECC Cologne), which he helped to co-found in 1999. With his long-standing expertise, Dr. Hudetz is one of the most asked-for e-commerce experts in Germany. As author of studies and numerous professional articles, he deals with current issues of commerce in the digital age. In addition to his work as a guest lecturer at various universities, Kai Hudetz is a popular speaker and moderator at top-class industry events.

 

Dr. Hudetz was also a member of the Supervisory Board of Intershop Communications AG from June 2013 to June 2016 and is currently a member of various advisory boards.

 

 

(Online) Trading in the Platform Age

 

Online trade in Germany continues to grow across all categories at a high level. In 2018 the annual total of 60 billion euros was exceeded for the first time. And the trend continues to rise strongly. However, growth is now almost exclusively attributable to the major platforms: eBay, Otto, Zalando and, of course, Amazon. Kai Hudetz analyses the development and shows what this means for the trade of the future.