Boris Zielonka, Director Marketing & Sales - Eurotext AG
Boris Zielonka is in charge of marketing and sales at Eurotext AG. As a marketing expert with many years of experience, he deals with multilingual, multi-channel content issues, and is the go-to man for online marketing and search engine optimization here at Eurotext.
Internationalize Properly: Products, Templates, SEO & Co. - And What Can AI Actually Do?
Simply translating simply does not work. Anyone who wants to communicate internationally with their customers is confronted with different types of text and requirements. From the editorial process to the technical system landscape. In this presentation you will find concrete solutions, sophisticated strategy examples and lots of best practice.