Andreas Landwehr, Junior E-Commerce Manager - The Mobility House GmbH
 

Andreas studied mechanical engineering at the University of Applied Sciences Würzburg-Schweinfurt and completed a Bachelor of Science in Economics at the Julius-Maximilians-University of Würzburg.

 

Since March 2019 he is Junior E-Commerce Manager at The Mobility House. His field of activity includes:

 

  • Content and product creation and maintenance in the Magento 2 system
  • Analysis, tracking, evaluation and interpretation of relevant KPIs
  • Planning, implementation and success control of online marketing activities
  • Monitoring and optimization of existing processes

 

Case Study Mobility House: Successful Migration from Magento 1 to Magento 2

 

Participants will gain deep insights into the planning and implementation of the M1 > M2 migration project of The Mobility House GmbH in cooperation with the Magento Solution Partner mediawave. It will be outlined how the requirements for content management, internationalisation and integration of the legacy systems were successfully realised and which lessons were learned.