17:30 – 18:00 | Workshop: How Reviews Impact the Customer Journey and Customer Experience

Paul Steele | Director of Sales DACH Trustpilot

22.05.2017 | 17:15 - 18:00 o' clock |

Today, the winners in business are not always the ones with the lowest prices or the biggest range of products. In fact the winners are not even always the biggest brands with the best SEM or SEO. The winners are trusted companies who offer an exceptional customer experience, who recognise the full potential of customer feedback and who leverage both aspects for improving the entire customer journey. In this workshop we will discuss 18 ways in which you can use reviews to improve your eCommerce growth strategy to get ahead of the competition, get more customers and lower your acquisition costs.

Target audience: Digital Marketing, Online Marketing, SEO & SEM Marketing, Customer Experience, Customer Service, Customer Engagement, Customer Retention