What growth hacking has to do with leadership!
In his speech Hendrik Lennarz, author of the book Growth Hacking with Strategie (to be published early in 2017 by Springer), will talk about the importance of an agile mindset in product development, marketing, leadership and, of course, in the organization itself. As markets, technology and customer’s needs are changing rapidly nowadays, only those will survive, who are able to adapt quickly. This challenge applies to startups, but also especially to well-established businesses. In a very authentic way, Hendrik will demonstrate the 10 most important Growth Hacks he has experienced in his 10+ years as Executive Director of Product & Technology at Trusted Shops and as Growth Hacker for several startups. He will share practical tips and tricks – from radical customer orientation, building up and orchestration of several agile product teams, to valid data collection throughout the whole customer lifecycle – that all participants can work with immediately, even corporates.
Target audience: Growth Hacker, Marketers, CEO, CMO, shop owners, agencies, developers, Product Manager