Case Study 3D-Product Configuration

Wilfried Wurch | Manager New Media / Communication SENATOR GmbH & Co. KGaA

gb Case study 12.05.2014 | 14:40 - 15:00 o' clock | Meet Magento 2014 » Room C
Lars Ax | COO Sitewards GmbH

gb Case study 12.05.2014 | 14:40 - 15:00 o' clock | Meet Magento 2014 » Room C
Börries Harms | CFO Senator GmbH & Co. KGaA

gb Case study 12.05.2014 | 14:40 - 15:00 o' clock | Meet Magento 2014 » Room C

Product configurators are nothing new. But in the majority of cases user experience is highly improvable and configurators show the products – mostly due to lack of technical know-how – in an abstract way instead of being photorealistic. Especially for high quality products this is a problem. Presenting a product online in an insufficient way decreases brand experience and lowers conversion and online success.

In addition, most online product configurators require installing a browser-plugin and are based on Flash or 3d players like unity3d and alike. This results in configurators not functioning on mobile devices and in B2B environments where installing browser-plugins is prohibited by an IT policy. As this effects the majority of SENATORs B2B clients, which would mean that they cannot use the configurator.

Sitewards and their customer SENATOR solved these issues and will demonstrate a high-quality photorealistic product configurator including the ability to upload and render logos and graphics in real-time on high-quality products, embedded in a Magento Enterprise environment. It is based on 3d data and works without any browser-plugin required, across all browser and mobile devices.

SENATOR and Sitewards created a solution with a best-of-breed user experience that enables SENATOR to present configurable products online in a way that has never been seen before in an online shop. In addition, the solution replaces the necessity of sending product samples to customers and enables the average user to instantly produce high quality views including their own finishing and logo on the product. The need of creating product pictures by taking photos has been replaced by rendering 3d models that can be placed in any required scenery and lighting, including realistic transparency and reflections.

SENATOR will talk about which impact the solution and the online configurator have on SENATORs business success and what it means to show products online as they are – in very high quality.

The Case Study session in full lenght