Marketing trends in e-commerce

In Germany the term Marketing was a result of the transformation from a buyer’s market to a seller’s market without growth potential after the Second World War. At all times Marketing has been characterized by continous changes and new methods. That means companies need to adapt their strategy over and over again. Especially in e-commerce there exist keywords like Call To Action, incompleted ordering processes, Digital Products, User Interface, User Experience, Content Marketing, front office, OmniChannel trade, Responsive Design, SEO, Video Marketing. This is only a small fraction of terms an online merchant should have on radar.

In addition to focus topics like Cross Border Trade, OmniChannel and B2B we have a Marketing focus on this year’s Meet Magento. On second conference day in Business and Conference room you can attend in different sessions about the topics Content Marketing, SEO and so on. We also have some workshops about Marketing trends like Snapchat for Business and Video Marketing. You can still register.

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